Google vs Microsoft

It's Alien verses Predator!

Google verses Microsoft pits the Big Behemoth of online search advertising (Google) against the Emperor of the Desktop (Microsoft).

Microsoft entered the Google domain via its search advertising business.

Google is entering the Microsoft kingdom via its offering of online applications to compete with Microsoft's vaunted Office suite.

How exciting it is to watch this Battle of the Technology Bulge play out.

But in this post, I'd like to focus on a key corporate Admiral in this fight.

His name is Eric Schmidt ... CEO of Google.

With over $6,000,000,000 and a spot at No. 142 on the 2008 Forbes Billionaire List, Eric Schmidt is a Technology Tycoon.

But it wasn't always that way ...

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The Corporate Wars of Eric Schmidt

One day long ago, Admiral Eric Schmidt washed up on the beach of a sleepy place called Google-town. The founders of Google-town, Larry Page and Sergey Brin, discovered Schmidt's battered body after the ocean waves dumped him onto the cold, sandy, winter beach of Google-town.

Admiral Schmidt had seen, and participated in, the ravages of corporate war, and had come out on the losing side ... beaten and bruised by a big competitor.

Off in the far distance, Page and Brin could see his corporate ship, ablaze and mangled by that big competitor's relentless assaults. It was adrift and rapidly taking on water, slowly sinking into the dark oblivion of the corporate ocean.

You see, Technology Tycoon Eric Schmidt had previously led a company called Novell.

Long ago, Novell was the dominant force in the market for local area networking software.

They had grown rapidly and the future was bright ...

Then one day, a giant enterprise that had for years ruled another land, glanced in Novell's direction.

It realized that Novell's kingdom offered big opportunities to make big big bucks!

And, with a blitzkrieg-like strategy, this imperial foe launched a vicious assault upon the Land of Novell.

Corporate resources were aligned on both sides.

Intelligence officers were dispatched to gather key information.

Foot soldiers were aligned to fight the marketing and PR skirmishes.

Money, and lots of it, was thrown into the clash.

Novell could not possibly compete with money.

And its market share was fast eroding.

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A New Day ... A New Kingdom

Eric Schmidt was hired in 1997 to lead Novell's forces in a last, desperate defense against their mighty enemy.

Unfortunately, it just was not to be. Novell's foe proved too powerful.

In a final fierce battle, Admiral Eric Schmidt's fleet was almost completely destroyed.

But Page and Brin of Google-town recognized Schmidt's talents and offered him the helm of Google.

Under his direction, Google became the ultimate powerhouse in the fast-growing Internet search engine market, with revenue of $19,000,000,000!

And now Google-town has grown to become Google-Tropolis!

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Revenge Is Best Served With A Search Ad!

In the process of building Google, Eric Schmidt opened up a can of whip-ass on the same company that had violently dislodged Novell from its former corporate kingdom ...

Microsoft!

Oh the irony of it all.

It's not that either Microsoft or Google are good or bad.

It's just the law of the Business Jungle.

Sometimes you and competitors spy the same opportunities.

And, in the ensuing melee, sometimes you win ... sometimes you lose!

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Lessons ... Lessons ... Lessons!

The lesson is, as Technology Tycoon Eric Schmidt has learned,

Even if you get handed a can of supreme whip-ass by a foe,

If you hang around long enough, and persevere ...

Sometimes you get to return the favor!

Listen To My Interviews With Up-And-Coming Technology Tycoons!