What Is An Emerging Growth Mogul?

Do you remember what some old dude said way back when about pornography?

I think he was some Political Mogul or a Supreme Court justice maybe.

Anyway, I'll paraphrase it here:

"I can't tell you what it is. But I'll know it when I see it"

That's almost the same way I feel about defining an emerging growth business.

In this blog I write about Moguls of all types, mostly Business Moguls of course. And many of them I refer to as "Emerging Growth Moguls".

Of course, I also interview Emerging Growth Moguls for The Looney Executive Podcast Series.

So this topic is close to my heart.

I had a conversation recently with someone about this. I had a real heated discussion with a hard-headed dude that refused to see my points.

OK OK OK!

I'll come clean.

I was actually arguing with myself.

And basically, I attempted to lay out to myself a clear definition of what an emerging growth business is and who would be defined as emerging growth moguls.

So here's my awkward shot at a definition:

An emerging growth business is a firm that, at its core, wants to grow as quickly as possible in order to achieve any of the following goals:

• Be the first, or near-first mover, in an emerging market or niche that's projected to grow rapidly

• Take a lucrative leading position in an existing market

• Create an emerging growth story that attracts "takeover sharks", usually very large firms operating in the same industry

• Raise significant angel, venture, bank or other outside financing to fund its fast growth phase(s)

• Provide maximum liquidity for the emerging growth firms' founders, employees and investors

Cashin' Out!

Now the emerging growth business usually achieves this last objective via an initial public offering (IPO) or a sale to a much larger firm.

And many times boys and girls, they're usually growing revenue as fast as humanly possible, lots times at the expense of profit.

Let me put that a different way.

Many times, an emerging growth business will try to maximize revenue while having little concern for short-term profit. Again the objective is to hit the market fast and hit it hard!

BAM!

POW!

WHAM!

Holy IPO Batman!

Now is it possible for a Mini-Mogul to have rapid growth as her core objective ... and not be considered an emerging growth business?

That's an excellent question little Timmy.

The answer is yes.

Say for instance, a woman wants to start a restaurant. She sees a great opportunity for her type of food. And this new Business Mogul knows she needs to hit the ground running to generate as much revenue as possible

But there's one big difference little Timmy.

This Mini Mogul only plans to take the market by storm with one restaurant that services one mid-sized neighborhood.

So rapid revenue growth?

Yes.

But Emerging Growth Mogul?

I think not.

Listen To My Interviews With Emerging Growth Moguls!